August 11, 2004 at 10:52 pm · Filed under Uncategorized
Urban Visuals’ Nathan Whitford spoke at a Special Session roundtable at the 2004 Siggraph Conference in Los Angeles on August 11.
From the Siggraph site:
VJ: The Art of Live Video Performance
The explosive new generation of visual artists known as VJs and the dozens of companies that support them with new tools, equipment, and software are continually creating more complex and vivid presentations. In this roundtable discussion hosted by Los Angeles Video Artists (LAVA), several respected and widely known VJs offer insight into current and future trends for this adventurous new culture.
Organizer
James Cui, VJ Fader
Los Angeles Video Artists
Panelists
Vello Virkhaus, VJ V2, V Squared Labs Inc.
Radley Marx, VJ OZ, Eoptica/VJTV
Ryan Tandy, Connected System
Ben Sheppee, Davy Force
Nathan Whitford, Urban Visuals
May 31, 2004 at 11:12 am · Filed under Exhibit Design
In 2004 we were asked by Nike to design a presentation environment for the launch of the “Art of Speed” launch at the Coachella music festival near Palm Springs, California. This was no easy task, both the time line and general conditions of a festival setting posed extreme limitations on what we could execute on-site. Nike creative staff in Oregon had initially asked us for something akin to a wind tunnel with a floating presentation screen. As the process moved forward we submitted several sketches outlining initial design ideas. As the time line was incredibly short, we could fabricate very little and had to rely on readily available temporary structures such as marquee tents and trussing normally used by stage lighting designers. In our final round of the design process we were informed by the festival that only standard marquee tents were allowed to be used by any and all sponsors on site, including Nike.
