A key component to the installation will be the digital content presented on the screens and around the entire entrance lobby and adjacent hallway. The intention is to create content inspired by the aesthetic aspects of automotive design and production, cinematics of driving, streetscapes, and abstract macro shots of machinery. Additionally, real-time generative graphics will play a large role in the operation of the installation. These generative graphics, along with NFS staff submitted ‘work in progress’ will  help keep  the installation “fresh.”

In the elevator lobby, stylized panels will zigzag across the space catching imagery from projectors mounted in two opposite corners of the room. These projectors will project an array of loosely car related imagery and iconography: gauges, wind-tunnel testing, street views mixed with data and graphics.  LED lighting will change colour to match the projected media.

LCD screens in the elevator lobby area will serve as graphic cornerstones to the installation, by featuring more recognizable versions of the imagery ‘fractured’ throughout the room. They will also provide a way for information to be relayed to staff as they enter and exit the floor. RFID card readers will allow the installation to ‘know’ who is entering and to display the appropriate information to that individual. That information could be fun and interactive such as displaying a unique avatar or changing the lighting to a specific colour, or informative, such as a reminder of an important staff meeting

Additional sensing and proximity reading hardware help to animate the graphics and lighting, by providing various levels of interaction with people passing through the space. For instance, if someone were to rush by the entrance to the long hallway you could hear the screeching of tires

From the Siggraph site:

VJ: The Art of Live Video Performance
The explosive new generation of visual artists known as VJs and the dozens of companies that support them with new tools, equipment, and software are continually creating more complex and vivid presentations. In this roundtable discussion hosted by Los Angeles Video Artists (LAVA), several respected and widely known VJs offer insight into current and future trends for this adventurous new culture.

Organizer
James Cui, VJ Fader
Los Angeles Video Artists

Panelists
Vello Virkhaus, VJ V2, V Squared Labs Inc.
Radley Marx, VJ OZ, Eoptica/VJTV
Ryan Tandy, Connected System
Ben Sheppee, Davy Force
Nathan Whitford, Urban Visuals