VIFC- Blog driven digital sign

In late 2007 we were commissioned by the Vancouver International Film Centre to create a graphic presentation system for a large outdoor screen at the front of the theatre facing a busy urban street. The primary function of the sign was to display current and upcoming film screenings and to generally draw attention to the theatre from the high volume of passers by. There were distinct limitations on content creation and management that conventional ‘pre-production’ of daily/weekly animations would not suffice. There was neither the time nor the budget to create motion graphics for the screen on a weekly basis, the management side alone would have been crippling to production. One of our programmers, Manjit, had been working with a ‘generative’ graphics application developed by Apple. Manjit proposed we use this application to generate the graphics in real-time. After several weeks working with Nathan, Urban’s technical director, they pulled together a system that used a blog to generate tasteful real-time graphics for the sign.
[MEDIA=1]
The motion design was based upon several factors, a look that would work with the aesthetic of the building itself, and more importantly, a timing based upon the 30 sec. ‘viewing window’ of most passers by.

This entry was posted on Thursday, March 6th, 2008 at 12:10 pm and is filed under Media Installation and tagged with design, digital sign, generative graphics, responsive. You can follow any responses to this entry through the RSS 2.0 feed.