Press Clippings – Element Magazine
Urban Visuals
Archive for February, 2008
VFS Campus Digital Signs
We were asked to provide a proposal on how to enhance the existing Vancouver Film School brand identity and way-finding program and manifest them in terms of the following mediums; location specific digital light and media installations, interior and exterior digital signage platforms, a LCD screen based VFS (RSS) ‘info channel’, a visual standardization of all department reception areas, vinyl lettering placards, wall re-enforcement for all high traffic areas, and paint/carpet upgrades.
As VFS is a digital media training centre, the key entry areas to each building should reflect a mastery and inventiveness with this form. We proposed to create cost-effective LED light and ‘reactive graphics’ based media installations that are tied into existing VFS exterior signs.
The goal of the project would be enhanced visual stimulus for the students, and a sense of relevance within the ‘state of the art’ in digital media.
This exterior sign could change colour and movement by watching passers by..
This sign for the film department at VFS, would be made of perforated steel and receive a flickering projection at night from the building across the street.
we also proposed a needs analysis spectrum that would help study the needs of the various sites on-campus so we could evaluate how our proposal was meeting the requirements of the VFS “way-finding program” that had just been completed by the operations department of the school.
Production Design for Television
From 2002-2006 we worked extensively to bring our approach of lighting & media integration into new arenas of work. Particularly interesting what the opportunities this approach presented to any TV or FIlm production that was either after a dynamic look, or had the requirement to reference digital content on-set.
In 2005 what we were doing caught the attention of MTV in New York and we were asked to design shows for the Times Square studio. Below is from a show called “Bonus Features Blowout”
Production Design for MTV in 2006, for this Christina Aguilera special we designed all facets of the show including how the cameras would shoot specific scenes of the show.
